“CalCoach made nutrition part of our membership for the first time. Our clients get monthly 1-to-1 feedback with more detail than ever, members are seeing better results, and retention is stronger as a result.”
Ben & LloydOwners • M3 Perform
The AI nutrition platform that helps gyms retain members
Every member gets a nutrition coach in their pocket, 24/7. Your coaches see everyone in one dashboard. Members get results, so they stay.
Supporting coaches and members at…
Loved by gyms and members
“CalCoach makes food tracking incredibly simple, with an intuitive system that’s easy to personalise around our members' training and goals. The built-in AI fills the gaps that apps like MyFitnessPal miss, helping our clients get far more help with their nutrition.”
Dean & RickOwners • Urban Reform
“The nutrition side of our 45-day challenges has always been a bit of an issue for us. With CalCoach we could finally track it and hold members accountable to their nutrition goals, and it enhanced their overall results across the 45 days.”
Scott MarlowOwner • F45 Stockbridge
“CalCoach has been fantastic for member results and engagement. We’ve never had a nutrition app where we could run a club-wide challenge and get everyone involved. One member lost 4kg in 3 weeks! It’s incredibly easy to use as a coach too.”
Sam Keane & Joe EmmetOwners • Holistic Gym
Give every member a nutrition coach, 24/7
CalCoach gives every member daily accountability through simple food logging, personalised guidance, and built-in challenges.
Log food in secondsPhoto, voice, or text, zero friction
Get instant, personalised feedbackAI guidance after every log
Stay accountable every dayDaily challenges and check-ins
Built for group training gyms
Choose your gym to see the offer we’ve made for you.
Live in 30+ F45 studios
The F45 pilot programme is open
A 3-month pilot for your studio, including a free trial, from the team already working with F45 studios across the UK and Europe.
Better for your gym. Better for your members.
Add Revenue
Add £1,000+ per month through nutrition challenges and 1-to-1 coaching upsells
Improve Retention
Members see better results, so they stay longer
Save Time
Replace hours of nutrition coaching with minutes
Drive Engagement
Members log food, compete, and stay active daily
150%higher member engagement with CalCoach
13xhigher retention compared to other tracking apps
95%more likely to succeed with accountability
For Your Members
Members stay accountable and win, every day
Simple food logging, instant feedback, and daily guidance keep members engaged outside the gym.
1The easiest way to log
2Get personalised advice 24/7
3Join community challenges
For Your Coaches
Your coaches manage every member in under 2 minutes per week
No manual check-ins. No spreadsheets. Just clear insights and quick actions.
Limited spots available
Run a free member challenge and boost engagement by up to 150%
CalCoach for your gym and every member taking part, with set-up, onboarding and launch support done for you.
- We set up and launch everything for you
- A free 1-month challenge for your members
- Unlimited coaches, unlimited members and total control